In eCommerce, you only have a few seconds to grab your audience’s attention because online shoppers quickly move on if something doesn’t catch their interest right away. Whether it’s a stunning image, a bold headline, or a compelling story—what you present first can make or break the connection with your customers.
That’s where the art of storytelling in marketing comes in, and nothing does it better than a well-crafted advertorial. Combining the charm of storytelling with the power of sales, advertorials are the secret weapon to engaging your audience and driving conversions.
But how do you create advertorials that not only look amazing but also work perfectly for your niche?
In this blog, we’ll introduce you to the top advertorial GemPages templates tailored to your niche, helping you create pages that grab attention and boost conversions.
Overview Advertorial
What is an Advertorial and How does it work?
Advertorials are a unique blend of advertising and editorial content, designed to inform, entertain, and subtly promote a product or service. They look and feel like regular articles or blog posts but are sponsored and crafted with the goal of driving sales or brand awareness. Think of them as stories or reviews that engage readers while seamlessly incorporating a product or service within the narrative.
The goal of an advertorial is to guide readers smoothly, using engaging content and clear calls to action (CTAs). When visitors land on an advertorial page, they’re directed by CTAs that lead them to product or sales pages.
This is a key part of the sales funnel:
Ads → Advertorials → Sales Pages → Checkout → Post-Purchase Upsell/Downsell → Thank You.
Learn more: Advertorial — Everything You Need to Know
Why Advertorial Works?
There are many reasons why advertorials are a powerful marketing tool; here’s why they deliver superior results.
- Higher Conversions: Build trust and drive sales with engaging content that educates and informs, not just pushes products.
- Improved SEO: Attract organic traffic by incorporating relevant keywords and creating valuable content that search engines favor.
- Faster Product Testing: Gain valuable insights and quickly optimize campaigns by testing new products and marketing ideas within the advertorial format.
- Cost-Effective & Adaptable: Reach a wider audience affordably, adapting your advertorials for different platforms and marketing strategies.
Different Types of Advertorials
- Educational / Instructional: These advertorials teach the reader something new, like how to use a product or how it works.
- Listicles: Advertorials that present information in a list format, making it easy to read and understand, like “Top 5 Tips” or “Best Products.”
- Storytelling Articles: These advertorials tell a story, often about how the product helped someone or solved a problem, making it more relatable.
- News or Announcement: Advertorials that announce new products, features, or updates, keeping readers informed about what’s happening.
- Problem-Solution: These advertorials focus on a common problem and show how the product can solve it, helping readers see its value.
- Comparison: These compare different products, showing how one option is better or unique compared to others.
- Expert Endorsement: Advertorials featuring an expert or influencer who recommends the product, building trust with the audience.
- Testimonial-Driven: These focus on real customer reviews and stories, showing how the product has helped others.
- Fear-Appeal: These advertorials highlight a problem or fear and show how the product can help avoid it or protect the reader from it.
Learn more: Shopify Listicle Page: The Secret Weapon to Supercharge Your Pre-Sale Funnels
What makes a good advertorial?
Above the Fold Section
“Above the Fold” is the part of the webpage that’s visible without scrolling. It’s your chance to grab attention right away. Key information should stand out here to draw readers in and keep them from leaving.
Headline
Once you’ve built credibility, your headline should focus on delivering a clear and compelling benefit. It needs to address the reader’s problem and offer an immediate, realistic solution.
Simple headlines work best, as they quickly communicate why the reader should keep engaging with your advertorial.
The Lead (Sub-heading)
The lead is a key part of your advertorial that helps you connect with readers. This section should quickly address their struggles and highlight why typical solutions often don’t work. By showing that you understand their challenges, you build trust.
Then, introduce your product or service as a better solution to their problems. A strong lead grabs their attention, sets the tone for your message, and encourages them to keep reading to discover how your offering can help them.
Top Image
The purpose of the top image is to use visual storytelling to grab attention and keep readers engaged. In an advertorial, this image is crucial—it can determine whether a reader keeps scrolling or clicks away. It should instantly capture interest and effectively convey the core message of the product or story.
Here’s an in-depth look at six types of top images that consistently perform well:
- Product in Use: Shows the product in daily life, helping people imagine using it.
- Before State: Highlights problems before the product, showing why it’s needed.
- Before & After: Compares results to show the product’s impact.
- Product in Hand: Adds a personal, relatable touch.
- Story Related: Ties visuals to a story, like showing a fitness tracker in use to enhance a health narrative.
- After State: Focuses on results, like glowing skin, to show the product’s benefits.
What is it? Section
The “What Is It?” section is designed to provide readers with a simple and clear explanation of the product. It should describe what the product is and emphasize its importance or value.
This section lays the groundwork for the rest of the advertorial by helping readers understand the product’s key features, benefits, and unique selling points.
How to use Section
The “How to Use” section is crucial for helping users understand how to use the product correctly. It goes beyond listing steps—it ensures each part of the process is clear so users can get the most out of the product.
Providing simple, step-by-step guidance makes it easy for users to incorporate the product into their daily lives without any hassle.
Benefit Section
Once the reader understands the product, this is the perfect moment to showcase its benefits.
This section focuses on how the product enhances the user’s life or addresses their specific needs, playing a crucial role in helping the customer make their decision.
Social Proof & Testimonial Section
A strong advertorial includes social proof and testimonials to build trust and credibility. Sharing real customer experiences, reviews, or endorsements from satisfied users reassures potential buyers that the product or service delivers on its promises.
Include quotes, ratings, or even short stories from customers that highlight key benefits. Add images or videos of real users to make it more relatable. This section should feel authentic and showcase the positive impact your product has had on others, encouraging readers to take action with confidence.
FAQ / Objections
This FAQs section tackles common questions and concerns potential customers may have. It’s an opportunity to address any uncertainties, helping readers feel well-informed and confident in their decision to buy your product.
Learn more: How to Create An Effective Shopify FAQ Page (+ Pre-made Templates)
Close Section / Your Offer
The closing section of your advertorial is where you seal the deal. Summarize the key benefits and value of your product, reminding readers why it’s the perfect solution for their needs. This is your chance to inspire action by using a clear and compelling call-to-action (CTA).
Encourage readers to take the next step with phrases like “Get Started Now,” “Claim Your Discount Today,” or “Don’t Miss Out!” Pair this with a sticky product offer—like an exclusive discount, free shipping, or a limited-time bonus. For example:
“Order within the next 24 hours and enjoy 20% off your first purchase, plus free shipping!”
Make it easy for readers to act by providing a prominent button or link that directs them straight to your product page. Keep the offer irresistible and create a sense of urgency to boost conversions.
Disclaimer
It’s important to clearly label advertorials as “Sponsored Content” or “Advertorial” to set them apart from regular blog posts. This helps readers understand that the content is promotional, builds trust, and follows advertising rules.
Learn more: Advertorial — Everything You Need to Know
Top Advertorial GemPages template tailored to your Niche
Advertorials are a powerful tool for showcasing products that need more than a simple advertisement—those that benefit from detailed explanations and a compelling narrative. Whether you’re selling beauty, fashion, health & wellness, home goods, and food & beverage products, a well-crafted advertorial can significantly boost engagement and conversions. Below, you’ll find a selection of high-converting GemPages templates designed to make creating these advertorials quick and easy.
Advertorial Landing Page
This GemPages template uses a Problem-Solution advertorial approach with Testimonial-Driven and implied Expert Endorsement strategies. Targeting users with sleep issues or leg pain, it positions its products, “GemSleep” and compression socks, as solutions. The layout flows logically—highlighting the problem, presenting the solution, building trust through testimonials, and ending with a strong call-to-action. Its visually appealing design and strategic use of CTAs and social proof enhance engagement and conversions, making it a high-performing landing page.
Highlights:
- Above the Fold Impact: The initial section immediately grabs attention with a relevant image depicting discomfort, directly addressing the target audience’s pain points. The concise introductory text sets the stage for the solution.
- Clear Value Proposition: The repeated emphasis on key benefits (improved sleep, reduced leg pain, prevention of serious conditions) throughout the page reinforces the product’s value. The “Unique Value Proposition” section provides a concise summary of these advantages.
- Compelling Visuals: The use of high-quality images, including before-and-after photos, adds visual appeal and effectively conveys the product’s transformative impact.
- Social Proof Integration: Strategically placed customer testimonials build trust and credibility, showcasing real-world results and overcoming potential skepticism.
- Logical Information Flow: The template implicitly follows a user-friendly information structure: problem statement, product introduction, benefits, social proof, call to action. This guides the visitor seamlessly through the purchase funnel.
- Strong Call to Action: The consistent and prominent “Check Availability” CTA buttons effectively encourage immediate action. The inclusion of a money-back guarantee further mitigates risk and promotes conversions.
This GemPages template provides a strong base for a high-converting advertorial page. Though using placeholder text, its structure aligns with best practices. Replacing placeholders with persuasive copy, enhancing the comparison chart, and completing the “achievements” section will boost effectiveness. With its design, optimized copy, and social proof, the template is primed for strong conversions.
Advertorial – Listicle
This GemPages template utilizes a Listicles-style advertorial to promote a high-end toaster. The “7 Reasons Why…” headline immediately draws the reader in, promising valuable information and creating intrigue. This approach is highly effective for showcasing product features and benefits concisely and engagingly, making it ideal for online marketing where attention spans are short. The countdown timer adds urgency, encouraging immediate action.
Highlights:
- Compelling Headline & Introduction: The headline immediately grabs attention and clearly communicates the advertorial’s purpose. The brief summary provides context and sets expectations.
- Visual Appeal: High-quality product photography is used throughout, emphasizing the toaster’s aesthetic appeal and functionality. Images are relevant to each feature being highlighted.
- Benefit-Driven Approach: Each numbered point focuses on a specific benefit, making it easy for readers to grasp the value proposition quickly. The language used is persuasive and emphasizes positive user experiences.
- Clear Call to Action: The prominent “GET 50% OFF” button is strategically placed and consistently reinforced throughout the advertorial, maximizing conversion potential.
- Urgency and Scarcity: The countdown timer and limited-time discount create a sense of urgency, motivating readers to act quickly.
- Logical Structure: The numbered list format presents information in an organized and easy-to-digest way, enhancing readability and comprehension..
Advertorial – Personal Story – Video
This GemPages template employs a compelling personal story to market the GEM Cafe coffee machine. The narrative’s relatable struggles and satisfying resolution effectively connect with the target audience, driving engagement. Strong visuals and a clear call to action further enhance its persuasive power.
Highlights:
- Compelling Video Introduction: The use of a video as the top image is highly effective. It immediately captures attention and draws the viewer into the personal story. This dynamic element is significantly more engaging than a static image. The video likely showcases the ease of use and the high-quality coffee produced by the GEM Cafe, visually reinforcing the narrative.
- Relatable Personal Narrative: The core narrative continues to be a strength, effectively connecting with the audience through shared struggles and a satisfying resolution. The transition from a problem to a solution is seamless and persuasive.
- Visual Reinforcement: While the video is the primary visual, supporting still images continue to enhance the story, showcasing product aesthetics, and further emphasizing the transformation.
- Clear Problem/Solution Structure: The advertorial maintains its effective problem-solution structure, clearly highlighting the issues with the old coffee routine and positioning the GEM Cafe as the solution.
- Strong Call to Action (CTA): The repeated and strategically placed “Check Availability” buttons remain a key strength, actively encouraging purchases. The combination of the CTA and limited-time offers creates urgency.
- Social Proof: Customer testimonials continue to provide credibility, reinforcing the product’s positive aspects.
- Disclaimer: The presence of a clear and comprehensive Disclaimer maintains transparency and builds trust. It effectively informs the reader that the content is promotional.
Advertorial – Personal Story – The Before & After Image
This GemPages template uses a personal story to promote the GEM Desk Lamp, focusing on the negative consequences of poor desk lighting and the positive transformation achieved by switching to the GEM lamp. The “before & after” imagery visually reinforces this narrative. The advertorial utilizes a problem/solution structure, highlighting the benefits of energy efficiency and improved eye health.
Highlights:
- Compelling Personal Narrative: The personal story effectively creates relatability. Readers can easily connect with the described frustrations of poor lighting and appreciate the described positive change.
- Strong Visual Reinforcement: The “before & after” imagery is a key strength. The contrast powerfully showcases the improvement in workspace lighting and ambiance, visually reinforcing the narrative’s message.
- Problem/Solution Structure: The advertorial clearly defines the problem (poor lighting, eye strain, high energy bills) and presents the GEM Desk Lamp as the solution. This structured approach makes the argument persuasive.
- Benefit-Driven Approach: The text highlights key benefits, including energy efficiency, improved eye health, and enhanced workspace productivity. This focuses on the reader’s needs and desires.
- Social Proof (Implicit): While not explicitly featuring customer testimonials, the high review count (1,524 reviews) subtly provides social proof, suggesting widespread satisfaction.
- Clear Call to Action (CTA): The prominent “Check Availability” button, combined with the substantial discount offer and countdown timer, creates urgency and encourages immediate purchases.
- Detailed Product Information: The advertorial provides sufficient information about the GEM Desk Lamp’s features, including adjustable brightness, energy efficiency, and stylish design.
- Disclaimer: The disclaimer fulfills legal and ethical obligations by clearly identifying the content as an advertisement and disclosing any potential conflicts of interest.
Advertorial – Personal Story – Comparison
This GemPages template promotes GEMSPORT running shoes using a personal testimonial highlighting the solution to foot pain and discomfort. It employs a problem/solution structure, reinforced by a comparison with typical solutions and a focus on key product benefits (comfort, style, sustainability). A significant discount and countdown timer create urgency. The advertorial successfully connects with the target audience on an emotional level while providing practical solutions and addressing their specific concerns.
Highlights:
- Relatable Personal Story: The testimonial immediately establishes a connection with the target audience (women experiencing foot pain during exercise). The narrative resonates with the reader’s potential pain points.
- Problem/Solution Approach: The advertorial clearly outlines the problem (foot pain, discomfort during running) and positions the GEMSPORT shoes as the effective solution.
- Comparison with Traditional Solutions: By contrasting the GEMSPORT shoes with typical approaches to solving foot problems (long searches, compromises), the advertorial highlights the product’s superior value.
- Benefit-Driven Focus: Key benefits (comfort, style, sustainability, and antibacterial properties) are emphasized, appealing to the reader’s needs and desires. The benefits are clearly articulated and visually supported.
- Strong Call to Action (CTA): The prominent “Check Availability” button, combined with a significant discount and countdown timer, effectively drives conversions. The offer is highlighted multiple times throughout the page.
- Social Proof (Implicit and Explicit): The high number of reviews (1524) acts as implicit social proof. Explicit social proof comes from the positive customer testimonial.
- Disclaimer: The detailed disclaimer fulfills legal and ethical obligations by clearly identifying the content as an advertisement and transparently explaining any financial relationships.
Advertorial – Founder Story – The After Image
This GemPages template adopts a Storytelling-driven advertorial format, leveraging an emotional narrative to promote an ergonomic pillow. By using a compelling “Founder Story” approach, it establishes credibility, builds trust, and connects with the audience on a personal level. The template effectively combines visual storytelling, structured content, and persuasive elements to engage readers and drive conversions.
Highlights:
- Engaging Headline and Lead: The headline grabs attention with a captivating story about a former engineer, creating credibility and emotional engagement. The lead ties the narrative to the product’s unique benefits, making it relatable for readers seeking better sleep and health solutions.
- Before & After Visuals: The powerful “Before and After” imagery clearly illustrates the pillow’s impact on posture and comfort. This visual proof helps readers immediately understand the product’s value and effectiveness.
- Benefit-Driven Copy: The content highlights specific benefits like improved spinal alignment and better sleep quality. The use of expert recommendations and practical outcomes makes the messaging compelling and easy to understand.
- Trust-Building Elements in Sticky Bar: Social proof, such as a 4.9-star rating, thousands of happy customers, and a satisfaction guarantee, builds credibility and alleviates purchase hesitations.
- Clear Call-to-Action with Urgency: The “Check Availability” button, paired with a 50% sale, creates urgency and simplifies the next step for potential buyers. It ensures the CTA is prominent and action-oriented.
Advertorial – Breaking News – Product In Use Image
This GemPages advertorial template promotes Purrfect Pâté cat food, aiming to highlight its digestive health benefits. It employs a visually appealing design with clear product imagery and supporting text. The structure is logical, guiding the reader through the product’s features, benefits, and a customer testimonial. While attempting a “breaking news” style, the overall tone is more of a persuasive product advertisement than a truly urgent news report. The inclusion of related blog posts helps to improve overall site engagement and potentially increases the time spent on the page.
Highlights:
- Product in Use Image: A high-quality image depicts a cat happily consuming Purrfect Pâté. This visual immediately showcases the product’s appeal and creates a strong connection between the product and a positive customer experience. This powerful imagery enhances the overall persuasiveness of the advertisement.
- Clear Value Proposition: The advertorial clearly communicates the core benefit—improved digestive health for cats. It directly addresses a common concern among cat owners, highlighting Purrfect Pâté’s ability to alleviate digestive discomfort and promote a healthy gut. This is reinforced throughout the copy.
- Veterinarian Testimonial: A quote from a veterinarian endorsing Purrfect Pâté significantly boosts credibility. The inclusion of a professional opinion lends authority and trustworthiness, effectively convincing potential buyers of the product’s quality and effectiveness. This social proof is a key element for driving conversions.
- Related Content Integration: The inclusion of links to related blog posts (“How often should I bathe my cat…” and “Top 10 Premium Cat Patés”) provides valuable additional information and encourages further engagement on the website. This strategy expands the reach of the advertorial and keeps users interacting with the site’s content.
- Call to Action (“GET IT NOW”): The prominent “GET IT NOW” button creates a clear and direct path to purchase. Its prominent placement and compelling nature encourages immediate action from the reader, guiding them towards the desired conversion.
Advertorial – Skincare Set
This advertorial uses a straightforward approach to promote GemSkin’s acne treatment kit. It combines product descriptions, usage instructions, lifestyle imagery, and a clear call to action with a promotional discount. The design is clean and professional, relying heavily on product visuals and straightforward text. The inclusion of social media sharing buttons at the bottom is a good practice. The “best seller” badge adds a further boost to the perceived value of the product. The advertorial largely focuses on the benefits and application of the product set, rather than attempting a broader narrative.
Highlights:
- Clear Product Descriptions: The text accompanying each product in the kit provides concise yet informative details about its purpose and benefits. This gives the potential customer sufficient information to make an informed decision.
- Step-by-Step Usage Instructions: The “How to Use” section offers a user-friendly guide, making the skincare routine accessible and straightforward. This ease of use is a major selling point for many skincare consumers.
- Lifestyle Imagery: The image of a woman applying the product provides context and reinforces the product’s intended use. This helps connect with the target audience on a visual and emotional level.
- Compelling Call to Action: The “$10 off” discount offers an immediate incentive to purchase, creating a sense of urgency. Coupled with the clear “Get it now” button, this element effectively drives conversions.
- “Best Seller” Badge: This badge adds social proof and positions the product as a popular and effective choice, further enhancing its credibility and appeal.
- Clean and Modern Design: The overall design is clean, modern, and easy to navigate. This aesthetically pleasing layout improves the readability and user experience of the advertorial.
Using GemPages to build Advertorial & Listicle
Here’s a step-by-step guide to help you create your first advertorial or listicle with GemPages:
Step 1: Create a Landing Page
Start by making a new landing page in GemPages. Name it anything you like, such as “Advertorial” or “Listicle.” This will be your workspace for bringing your ideas to life.
Step 2: Structure Your Page
Use the Row element to create a two-column layout. Include key sections like a catchy headline, an engaging intro, your main content, and a clear call to action. This layout ensures your readers can easily follow the flow of information.
Step 3: Drag and Drop Elements
GemPages makes it easy to add content using its drag-and-drop feature. You can include images, headings, countdown timers, and more.
Add videos, customer testimonials, and product details to make your page visually appealing and informative.
Step 4: Use Persuasion Techniques
Incorporate features like social proof (showing others’ positive experiences) and urgency (limited-time offers) to motivate readers. GemPages also offers pre-designed templates tailored for advertorials, making it easy to get started.
Step 5: Create a Sticky Column (Optional)
To keep important information, like a call-to-action or promo message, visible as users scroll, consider using a sticky column. This feature helps ensure key content stays in focus, increasing its impact.
Step 6: Optimize for Mobile
Make sure your pages look great on mobile devices. Adjust layouts as needed so your content is easy to read and navigate on smaller screens. This ensures a better experience for all users.
By following these steps, you can create compelling advertorials and listicles that capture attention and encourage action using GemPages.
Pro tips: We recommend using GemX – A/B Testing to compare different page types and determine which yields higher conversion rates and revenue.
Leverage the power of Shopify advertorials to elevate your eCommerce business.
Shopify advertorials are a powerful way to connect with your audience by combining storytelling and marketing. Instead of feeling like a typical ad, advertorials offer helpful, relatable content that shows your product as the perfect solution to their problems. This approach builds trust and makes your brand feel more credible.
Using GemPages makes it easy to create advertorials that fit your niche and focus on what your audience needs. You can design pages that grab attention, showcase customer reviews, and use smart strategies like limited-time offers to drive action.
With the right tools and techniques, Shopify advertorials can increase engagement and boost sales, making them a must-have for growing your eCommerce business.